Level

LEVEL

Crafting The Unstoppable Drive To Victory

For this project, the objective was to weave a narrative resonating with the apex of athletes—those with a relentless drive to transcend their athletic boundaries to a once unreachable state. It's about embodying the spirit of victory, about crafting a symbol for those who never settle, who are always in the pursuit of more. It is a narrative that's not just heard but felt, a story that speaks to those who breathe excellence, envisioning a world where limits are merely mile markers made to be pushed past in the relentless pursuit of victory.

After deep-diving into market insights, analyzing competitors and aligning with authentic cultural cues; we forged a brand for those who aspire beyond the ordinary. In a market saturated with generic offerings, our audience sought a beacon that rose above the mundane. They yearned for distinction, to stand apart from the crowd, to be more than just another face in a sea of sameness. They wanted a brand that echoed their own drive to lead, not follow.

The end result was a brand crafted to surpass anything like it before. A brand purposely not made for the masses. Where performance, resiliency and impact are the lifeblood for every fiber of the brand. Made to reach the next Level. For Victory.

INDUSTRY

Fashion

Sportswear

D2C Products

eCommerce

SKILLSETS

Market Research

Competitive Analysis

Brand Development

Naming

Mission, Vision & Values Development

Messaging Strategy

Identity Design

The Mission

Create a fashion apparel brand tailored for the athlete that has an unquenchable thurst for that next level of achievement.

The Strategy Challenge

We needed to create a brand that supersedes every other athletic brand on the market and differentiates itself clearly. Athletic sportswear is one of the most competitive markets in fashion; and we needed to create a brand that came out on top, no matter what.

BRAND NAME:

LEVEL

BRAND ETHOS:

To grind to the next level of achievement. To break the barriers life throws at you. To earn it. To tell every person that stood in your way on the battlefield, “Get on my level.” Level is about not settling for anything less than absolute perfection. Never stopping, always knowing there’s another level to reach. For victory.

Vision, Mission & Values

VISION STATMENT:

Level envisions a world where everyday athletes are inspired to push harder to achieve the peak they never knew was possible.

MISSION STATMENT:

Our mission is to empower the relentless pursuit of achievement, breaking barriers and surpassing limits by building unrivaled comfort, technology and function for every athlete's wardrobe.

VALUES:

Relentless Perseverance: We champion the unyielding spirit to push through challenges, embodying the grit and determination to go beyond conventional limits.

Innovative Excellence: Our commitment to innovation drives us to set new standards in performance wear, ensuring our athletes always have the edge in comfort, technology and functionality.

Empowering Achievement: We believe in empowering individuals to achieve their best, providing the support and inspiration needed to elevate their performance to the next level.

Integrity in Victory: We uphold the highest standards of integrity, ensuring that every victory achieved with Level is one that's earned through hard work and fair play.

Community and Collaboration: At the heart of Level is a community of athletes and enthusiasts who inspire and uplift each other, fostering a culture of collaboration and mutual success.