Typical Gamer
TYPICAL GAMER
Branding That Was Anything But Typical
With over 7.8 million subscribers and nearly 2 trillion views, Typical Gamer has established himself as a dominant force in gaming content creation. When founder Andre sought to evolve beyond traditional gaming content, he faced a critical challenge: how to transform his successful gaming brand into a fashion-forward streetwear label while maintaining authentic connections with his massive YouTube gaming following. This case study explores how our strategic rebranding bridged the worlds of gaming and contemporary fashion, resulting in a unified brand identity that resonates with both gaming enthusiasts and streetwear aficionados.
IMPACT & RESULTS
Added 7.2 Million Subscribers
On youtube from 2019 to 2024$160,000 In Sales
In the first year of selling merch onlineDeveloped An Identity That Connected
With Both Typical Gamers personal style and his 15 fansProduced Quality Products
that fit the creator’s style and comfort needs that also sells.INDUSTRY
Merchandise
Gaming
D2C Products
eCommerce
SKILLSETS
Market Research
Competitive Analysis
Identity Design
Packaging Design
Line Plan Development
The Mission
To transform Typical Gamer's established gaming brand into a culturally-relevant lifestyle brand that authentically bridges gaming and streetwear communities while driving significant merchandise revenue growth.
The Strategy Challenge
In the rapidly evolving gaming influencer market, Typical Gamer faced the complex challenge of modernizing his brand identity. With over 7 million YouTube subscribers, he needed a strategic approach to authentically reflect his personal evolution while connecting with his audience's increasing affinity for streetwear culture and lifestyle brands.
Existing Brand
THE OLD LOGO DESIGN REVEALED SEVERAL MAJOR PROBLEMS:
It looked outdated and didn’t align with modern branding goals.
It felt too young for an audience that was growing older.
It failed to show the creator’s personal style.
It wasn’t flexible across social media, merchandise, or other channels.
It didn’t fit a streetwear-inspired product line.
Identity System
VALUE ELEMENTS:
"T" for typical gamer
The Sheild for the concept that anyone can become a hero in a video game
Grundge to identify with streetwear culture and style
MINIMALISM to ensure a timelessness to the brand identity
FINAL MARK:
ICON:
WORDMARK:
COLOR STORY:
TYPOGRAPHY:
BRAND PATTERNS:
PHOTOGRAPHY DIRECTION:
Collatoral
Stream Assest
Gaming Headset
